Activia is present in more than 70 countries and is one of the major brands of the Danone Group. Activia products are considered as functional foods. These foods are enriched with probiotics and provide health benefits when consumed in adequate amounts. The positive effects depend on the specific strain, and its dose.
Why is Activia more expensive than other yogurts?
Consumers are willing to pay for products that provide health benefits. Activia products, that are considered as functional foods, are priced about two dollars higher than other yogurts.
Are there any scientific studies to support Activia?
The US FDA pressed charges for false advertising. According to Danone, Activia is based on 17 scientific studies. But according to CBS News, two of these studies were not statistically significant compared to the placebo groups and six others did not show a statistically significant improvement in transit time. The EU health claims law
Are there any health benefits to Danone Activia?
The claims of health benefits have led to lawsuits in the European Union, Canada and the United States, all of which have resulted in Danone’s having to modify their advertisement and paying compensations to customers. In the 1980s, Danone researchers took interest in bifidobacteria.
What are the ingredients in Activia fibre yogurt?
The natural vanilla taste may also be found in any flavor of the Activia Yogurt; whereas Activia Fibre in addition to the other ingredients contains red wheat bran, inulin, rolled white wheat flakes, and rolled oats. Activia Light, on the other hand, includes sucralose and aspartame instead of regular sugar.
What do you need to know about the Activia 2 week challenge?
What is the Activia 2 week challenge? A: If you eat Activia twice a day for two weeks along with a balanced diet and overall healthy lifestyle, Activia is said to reduce your incidence of minor digestive issues that include rumbling, discomfort, gas, and bloating.