What is an example of an unsought products?
What is an example of an unsought products?
Unsought Goods are goods that the consumer does not know about or does not normally think of buying. The classic examples of known but unsought goods are funeral services, encyclopedias, fire extinguishers, and reference books. In some cases, even airplanes and helicopters can be cited as examples of unsought goods.
What is the meaning of unsought goods?
a category of goods and services which the buyer (a) is unaware of, or (b) would prefer not to think about buying; commonly quoted examples include cemetery plots, encyclopedias and life insurance.
Which of the following is an example of unsought good?
The classic examples of known but unsought goods are funeral services, encyclopedias, fire extinguishers and reference books. In some cases even an airplane/helicopters can be cited as examples of unsought goods. The purchase of these goods may not be immediate and can be deferred.
What are some examples of known but unsought goods?
The classic examples of known but unsought goods are funeral services, encyclopedias, fire extinguishers and reference books. In some cases even an airplane/helicopters can be cited as examples of unsought goods. The purchase of these goods may not be immediate and can be deferred.
Where can I find an example of a simile?
Examples of similes can be found just about anywhere from poems to song lyrics and even in everyday conversations. Similes and metaphors are often confused with one another.
What is the meaning of the word unsought?
Consumers perceive certain things as undesirable and are not interested in buying them under normal circumstances. As they are not necessary for our daily life and do not affect it to any degree, the unsought goods remain undesirable and forgotten. It is only if a very urgent need arises, then they will make an effort to buy them.
What kind of marketing is required for unsought products?
Extensive marketing campaigns are required like highly trained salespersons, persuasive advertisement and personal selling techniques to motivate the consumers. Broadly speaking there two categories of such products first, consumers don’t know about it and secondly, consumers have no desire to buy it.